WEISBERG, RW: Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Weisberg, Robert W. Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation. Cambridge University Press, 2020. ISBN: 9781108742900. Unmarked. Very Good. Paperback. (#31432) $38.00

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This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones.

Figures and tables. Index. References. Measures 6.75×9.5 inches. 501p.