Esperdy, Gabrielle. Modernizing Main Street: Architecture and Consumer Culture in the New Deal. University of Chicago Press, 2008. ISBN: 9780226218007. Unmarked. Unclipped dust jacket. Series: Center for American Places – Center Books on American Places. 318p. B/W illustrations. Very Good in very good dust jacket. Hardcover. (#24112)
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Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades.